LANVIN HANGZHOU TOWER
RETAIL DESIGN
LANVIN, Hangzhou Tower, PRC China
Working with the LANVIN Iconic Blue SLinc were asked to design a Women’s Ready-to-wear store in the Hangzhou Tower Luxury Mall.
Working with some of the Brand’s elements that have been used for over a Century , SLinc used the colours and the “Lanvin bespoke wallpaper” which reflect an art Nouveau forest with birds, deers, rabbits and flowers. To give depth, a 3D printing technique was used.
Working with Terrazzo made specifically to match the the LANVIN blue.
By contrast. “fluted” LANVIN blue panels, washed with light were used as a backdrop the RTW and Leather-goods.
